Privacy Policy – My Ella Boutique

Last updated: 29/09/2024

Welcome to ELLA Boutique. Protecting your privacy is a priority for us. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or use our e-commerce services. Please read this document carefully to understand our practices regarding your personal data.

1. Data Controller

The data controller responsible for the processing of your personal data is:

ELLA Boutique Address: [Insert full address]
Email: [Insert contact email]
Phone: [Insert phone number]

2. Types of Data Collected

We collect different types of information for various purposes to provide and improve our services, including:

Personal data: Name, email address, phone number, shipping and billing addresses.
Payment data: Credit card or other payment method details (processed securely through third-party payment providers).
Browsing data: IP addresses, browser information, device details, pages visited, and time spent on the site.
Cookies and tracking technologies: We use cookies to enhance user experience and gather analytical information about site usage.

3. Purpose of Data Processing

In compliance with the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

Contractual necessity: To fulfill the purchase agreement, such as processing orders and deliveries.
Consent: Where applicable, for sending promotional materials or newsletters.
Legitimate interests: To improve our services, website functionality, and to ensure the security of our users.

4. Legal Basis for Processing

We use the data we collect for the following purposes:

Service delivery: To process your orders, manage deliveries, and handle returns.
Communications: To contact you regarding your order or to respond to inquiries.
Marketing: With your consent, to send you promotional offers and updates on new products.
Website improvements: To analyze and optimize our site to enhance your shopping experience.

5. Sharing of Data

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required to comply with legal obligations. Payment information is retained according to the rules of payment providers and security standards.

6. Data Retention

We ensure that any third parties processing your data adhere to strict confidentiality and security measures. Your personal data may be shared with third parties only when necessary, including:

Service providers: For payment processing, shipping, and technical support.
Legal obligations: When required by law, such as in response to government authorities or legal processes.

7. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data from unauthorized access, loss, or alteration. While we strive to protect your data, no transmission over the internet can be completely secure; thus, we cannot guarantee absolute security.

8. Your Rights

In accordance with the UK GDPR, you have the following rights regarding your personal data:

Access: You can request a copy of the personal data we hold about you.
Rectification: You can request the correction or updating of inaccurate data.
Erasure: You can request the deletion of your personal data, subject to certain conditions.
Restriction: You can request the restriction of processing under specific circumstances.
Data portability: You can request a structured, machine-readable copy of your data.
Withdraw consent: Where we rely on consent for processing, you can withdraw this consent at any time.

To exercise any of these rights, please contact us at [email].

9. Cookies

Our website uses cookies to enhance your browsing experience. You can manage cookie preferences through your browser settings. For more detailed information, please refer to our [Cookie Policy].

10. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware of such data being collected, we will take steps to delete it.

11. Changes to This Privacy Policy

ELLA Boutique reserves the right to update or modify this privacy policy at any time. Any changes will be posted on this page with the updated date. We encourage you to review this policy periodically for any changes.

12. Contact Us

If you have any questions or concerns regarding this privacy policy or wish to exercise your data rights, please contact us

Thank you for trusting ELLA Boutique. Your privacy and security are of utmost importance to us.