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Privacy Policy

Privacy Policy

Last updated: 9 March 2026

This Privacy Policy explains how Ella Boutique collects, uses, and protects personal data when you visit my.ellaboutique.co.uk, create an account, place an order, or contact us.

1. Data Controller

Ella Boutique
39 Marylebone Ln, London W1U 2NP, United Kingdom
Email: customercare@ellaboutique.co.uk

2. Personal Data We Collect

  • Identity and contact details (name, email, phone number, billing/shipping address).
  • Order and transaction details (products purchased, order history, returns).
  • Account details (username, encrypted password).
  • Technical and usage data (IP address, browser/device data, website interactions).
  • Marketing preferences and consent choices.

3. Why We Process Your Data

  • To process and deliver orders, including payments, shipping, and returns.
  • To provide customer support and respond to requests.
  • To manage your account and improve website performance and security.
  • To comply with legal obligations (tax, accounting, fraud prevention).
  • To send marketing communications where you have consented or where permitted by law.

4. Legal Bases (UK GDPR)

  • Performance of a contract.
  • Compliance with legal obligations.
  • Legitimate interests (service improvement, fraud prevention, site security).
  • Consent (for optional marketing cookies and promotional communications).

5. Sharing Your Data

We share data only where necessary with service providers such as payment processors, delivery partners, IT providers, and professional advisers. We may also disclose data when required by law or to protect legal rights.

6. International Transfers

If personal data is transferred outside the UK, we use appropriate safeguards such as adequacy decisions or standard contractual clauses where required.

7. Data Retention

We keep personal data only for as long as necessary for the purposes above, including legal, accounting, and compliance requirements.

8. Your Rights

Subject to applicable law, you may request: access, correction, deletion, restriction, portability, objection to processing, and withdrawal of consent (where consent is used).

To exercise your rights, contact: customercare@ellaboutique.co.uk.

9. Complaints

If you are not satisfied with how we handle your data, you may contact the UK Information Commissioner’s Office (ICO): ico.org.uk.

10. Cookies

We use cookies and similar technologies. See our Cookie Policy for full details.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version is always published on this page.